AD/PR Case 5: Creating traffic to your website
Internet is one of the greatest sources of information today because as what have been said many times before, we are on computer age, computer is useless without internet. And for that reason, everybody took the advantage of it, mostly advertisers. Because Filipinos are excessive users of internet, advertisers see this as a strong point and effective tool for advertising their products, search engines as their home base. Search engines are frequently used by us right? People want to know everything under the sun and what do they use when they are looking for the answers on their questions? Search Engines.
Without our knowledge, advertisers targeted the search engines so they can promote their products. Example of this is the tactic of San Miguel Corporation where they uploaded 200 professionally-produced recipe videos, all recommending San Miguel-exclusive ingredients. These videos will appear when you enter the word “recipe” in your query and this kind of advertising results into 231,233 views in which 76% tried cooking the recipe, and 81 % of these say that they used the recommended San Miguel product on the said video. Isn’t it great? This is the effect of the Magic Bullet Theory. Need to say more?