AD/PR Case 4: Smart Ads - New Interactive Advertising Trend
Since we’ve talk about facebook and the marketing strategies on the second case, let’s talk about now the “safety” of using advertisements on-line; as you on the consumer side of course. Internet consumption world wide is rapidly booming so it is not surprising that advertising agencies also enter the World Wide Web. Advertisements of a car for rent while looking for cool place to hang out? Isn’t that great, hitting two birds in one stone? Yes, of course it is very favorable for us to look for something without thinking where the h*ll we’ll find it, it is very comfortable to browse for new clothes or cool places with just one click, that is just on the same page we’re looking-and without signing up, just connecting to your social networking site account! But, have you ever wonder, if it is okay to share information on the site that you have just visited, that you have just encountered? It is not wrong to use what is available next to our face but it is also not wrong to double check first the site that we are going before giving our own information. We must always remember the “think before you click” campaign, for sure you will not like it if someone knows everything about you and your activities, right?